Meet your trainer
Ray Haddad
What a person does under pressure defines them!
Growing up, I remember my dad as a passionate and very disciplined farmer; in 1986, he chose this path after becoming a retired Lieutenant colonel, which probably explains the discipline part. To him, and for about 20 years, growing and providing wholesome and safe fruits and vegetables was a lot more than a job; it was a duty. I do vividly remember how he was always against the use of any questionable agricultural chemicals and how he influenced other farmers to avoid these regardless of how tough some seasons were. “we are feeding our family as well as everyone else’s families”, I remember him saying once to fellow farmers.
Reflecting on these memories, their influence on me and the food safety specialist I became today is much more than I thought!
Growing up, I remember my dad as a passionate and very disciplined farmer; in 1986, he chose this path after becoming a retired Lieutenant colonel, which probably explains the discipline part. To him, and for about 20 years, growing and providing wholesome and safe fruits and vegetables was a lot more than a job; it was a duty. I do vividly remember how he was always against the use of any questionable agricultural chemicals and how he influenced other farmers to avoid these regardless of how tough some seasons were. “we are feeding our family as well as everyone else’s families”, I remember him saying once to fellow farmers.
Reflecting on these memories, their influence on me and the food safety specialist I became today is much more than I thought!
Early in my career, I noticed that while some people were deeply committed to food safety, others struggled to engage with it in the same way. The difference in interest was clear, but the root cause was not.
With time, I realised that this contrast in food safety buy-in and passion comes down to two things: a true understanding of why we do what we do, and the ability to see the bigger picture. This realisation deepened my passion for delivering training and witnessing its positive influence on people’s careers and lives. An excellent training course enables people to be at their best.
Years later, after delivering consultations, auditing and training thousands of food professionals across New Zealand, Australia, Southeast Asia and the Middle East, I am still driven by seeing trainees experience light-bulb moments and breakthroughs in their thinking.
This journey led to the founding of Food Surety Limited, an embodiment of my commitment to supporting professionals in their quest to provide safe food and safeguarding consumers. My aim is to equip people with the confidence to address the daily challenges they encounter, enabling them to grow as food professionals, elevate their organisations into the global brands they envision, and ultimately protect both people and the environment for today and future generations.
Together, we provide safe food for our own families and for everyone else’s.
With time, I realised that this contrast in food safety buy-in and passion comes down to two things: a true understanding of why we do what we do, and the ability to see the bigger picture. This realisation deepened my passion for delivering training and witnessing its positive influence on people’s careers and lives. An excellent training course enables people to be at their best.
Years later, after delivering consultations, auditing and training thousands of food professionals across New Zealand, Australia, Southeast Asia and the Middle East, I am still driven by seeing trainees experience light-bulb moments and breakthroughs in their thinking.
This journey led to the founding of Food Surety Limited, an embodiment of my commitment to supporting professionals in their quest to provide safe food and safeguarding consumers. My aim is to equip people with the confidence to address the daily challenges they encounter, enabling them to grow as food professionals, elevate their organisations into the global brands they envision, and ultimately protect both people and the environment for today and future generations.
Together, we provide safe food for our own families and for everyone else’s.
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Food Surety Limited is a New Zealand-owned training and consultancy company. Our purpose is to support food professionals and their businesses doing what's right with confidence so they are successful and fulfilled protecting consumers everywhere.