About Food Surety



Food Surety Limited (NZBN: 9429048505918) is a New Zealand–owned and operated food-industry training and consultancy company with a global reach and a clear purpose: helping food professionals do what’s right with confidence protecting consumers and brands.

Food Surety is a specialist training and consultancy company that helps food businesses meet international and local food safety standards. Through accredited courses and practical support, we empower professionals to build and sustain safe, compliant, and trusted food systems.

We believe professionals in the food industry are unsung heroes who save lives daily. They deserve clarity, confidence, and practical support. This belief drives every course, audit, conversation, and collaboration we deliver.

Pronounced “Food Shoor-uh-tee”, not Food Security, “Food Surety” stands for confidence, protection, and trust in food systems.

Our Story

  • After years of working in quality assurance, consulting, auditing, training, and supporting international projects, Food Surety’s founder, Ray Haddad, saw that food supply chains and compliance requirements were becoming increasingly complex and food professionals were under more pressure than ever, often unsure of what was expected of them or how to do it right. Training was often generic or too theoretical, disconnected from the real world and left professionals second-guessing themselves.

    Food Surety was founded in 2020 to make professional food safety training more personal, practical, and accessible supporting the people who protect our food every day, helping them lead with confidence and calm under pressure.

What we stand for

We go beyond teaching knowledge, our goal is to shape behaviours that sustain a culture of safety, quality, and trust.

Every programme is designed with your needs in mind: flexible, practical, and built for real-world impact.

Our values:

  • Supportive 
    We meet learners where they are.
  • Innovative 
    We craft and continually improve training solutions.
  • Practical 
    Real examples and impact while recognising the broader context.
  • Ethical 
    Integrity always comes first.
  • Community-minded 
    Meaningful connections and collaboration.
We speak human, not jargon. We prefer truth over polish and believe that real confidence comes from understanding, not memorising.

Our Credibility Surety

Food Surety is accredited by the International HACCP Alliance and is a BRCGS Approved Training Partner, working with leading organisations across New Zealand and internationally, including the Ministry for Primary Industries, city councils, and leading national and international brands in the food, dairy, honey, poultry, wine hospitality, kiwi fruit sectors and more. 

Our courses and frameworks align with Codex Alimentarius HACCP, FSSC 22000, BRCGS, SQF, Woolworths, Yum, and MPI guidelines, ensuring that what we teach stands up to both global and local standards.

We’ve trained and mentored thousands of professionals, from food handlers and supervisors to consultants, auditors, and verifiers - helping them feel capable, prepared, and proud of their work.

Food Surety's Accreditation & Approvals

BRCGS Approved Training Partner logo — Food Surety Limited is an officially recognised BRCGS training provider delivering accredited food safety and quality courses across New Zealand, Australia, Singapore, and globally.
BRCGS Approved Virtual Trainer – Food Surety Limited recognised by BRCGS to deliver virtual, approved food safety and quality training sessions to professionals across New Zealand, Australia, Singapore, and internationally.
International HACCP Alliance Gold Seal – Food Surety Limited accredited to deliver HACCP training and certification recognised internationally for food safety and compliance excellence.

Leading food industry brands & organisations like these trust Food Surety

Logos of leading organisations and food industry brands that trust Food Surety for accredited HACCP and food safety training and consultancy — including Wellington City Council, Ingham’s, Zespri, LeaderBrand, Hutt City Council, Midlands Apiaries, Dad’s Pies, Griffin’s, childcare centres, and others across New Zealand, Australia, and the Pacific.

We have trained thousands of satisfied food professionals and businesses, since 2020

3000 +
Trained food professionals, most recommend us to a colleague.
+80 NPS
Our industry-leading Net Promoter Score proves our clients’ confidence.
20+
Practical, accredited training topics helping food professionals protect consumers and brands.
Numbers tell part of our story, real impact built on trust and results.
Join our community of food professionals and businesses across New Zealand, Australia, the Pacific Islands, Singapore and beyond, all learning to do what’s right with confidence.

The Meaning Behind Food Surety Logo

Every element of the Food Surety logo tells part of our story and reflects our purpose, protecting food, people, and trust.

The Shield
Represents protection of consumers, brands, and public health. It symbolises our commitment to doing what’s right with confidence and integrity.

The Wheat
Symbolises food integrity and nourishment, connecting us to agriculture and the wider food supply chain. It reflects our responsibility to protect the quality and safety of what nourishes us all.

The Koru (Spiral Motif)
The koru — Māori for “loop” or “coil” is inspired by the unfurling frond of the native New Zealand silver fern. Prominent in Māori art and design, it represents new life, growth, and renewal. The koru’s unfolding form symbolises a fresh start, positive change, and the continuous cycle of life, values that align with our belief in continuous learning and improvement.

The Green Palette
Reflects nature, safety, and sustainable growth. As an abundant colour in the natural world, green evokes life, renewal, and trust, the same qualities we aim to build through every training experience.

Together, these elements reflect our promise, to protect what matters and to help food professionals grow with confidence.

A Note from Ray Haddad

“When I founded Food Surety, I wanted to create the kind of training I wished everyone had, focused on people, not paperwork.

I’ve seen first-hand how the right knowledge can turn stress into confidence. Our goal is to keep that transformation going, one module, one professional, one safe product at a time.”

Ray Haddad,
Managing Director & Lead Trainer

What does “Food Surety” mean?

Food Surety is the state of having confidence, protection, and trust in food systems, where food safety, food defence, and food authenticity work together to protect consumers and brands. It’s also our purpose: helping food professionals do what’s right with confidence.

How do you pronounce “Food Surety”?

It’s pronounced “Food Shur-i-tee” — not “Food Security.” The word ‘Surety’ reflects assurance, integrity, and confidence.

What does Food Surety do?

We provide accredited food safety training and consultancy, helping professionals and businesses meet international and local standards like HACCP, BRCGS, FSSC22000, SQF, and MPI guidelines.

Is Food Surety a recognised training provider?

Yes. Food Surety is a BRCGS Approved Training Partner and International HACCP Alliance accredited provider trusted by major organisations across New Zealand and abroad.